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Read Chapter 2 before you buy anything

Chapter 2 explains how an AI assembles an answer and decides which businesses to name. Every other chapter depends on that mechanism, so it is the fairest test of whether the book is worth your time.

One email with the chapter. No sequence you cannot leave, and we will not pass your address to anyone.

What is in it

The one idea the rest of the book is built on, which is that AI does not pick the best content, it picks the content that is easiest to use. Then the mechanism underneath that: how passages are retrieved, why a buried answer loses to a competitor's cleaner paragraph, and what that means for how you write.

It runs to about 1,400 words and takes six or seven minutes. The PDF also carries the cover and a note on what the other 35 chapters cover.

What happens to your email address

It goes on the list for the book and for SearchScore's research, which is the quarterly State of AI Visibility Index and the sector editions. You can leave at any time from a link in any email. We do not sell or share it. Full detail is in the privacy note.

If you would rather not give an email

Fair enough. The method is summarised in full at how to get recommended by AI, the vocabulary is defined at the glossary, and SearchScore's free site audit scores your own site without asking for an address.